Nonprofit Crowdfunding Platform Market

Non-profit Crowdfunding Platform Market Size

The global non-profit crowdfunding platform market size was valued at USD 293.5 million in 2024 and is estimated to register a CAGR of 13.1% between 2025 and 2034. The non-profit crowdfunding landscape has seen significant transformation with the rise of digital payment technologies. Donating online is now easier and safer than ever with mobile wallets, UPI, cryptocurrency contributions, and API enabled payment systems. Platforms offer payment alternatives, which smoothen the donation process.

For instance, released in November 2024, Ketto’s Kindness Report showed that 90% of donations through Ketto came from UPI payments. It was also noted that ease of digital payments drove a donation every 15 seconds to the platform. These improvements have not only boosted donor engagement, but also helped nonprofits access a global donors base without the limitations of traditional banking.

While attracting new donors is crucial, nonprofits are now prioritizing long-term donor retention through personalized engagement strategies. Supporters can be retained by using AI-based donor analysis, automated follow-ups, and membership programs offered by crowdfunding platforms.

For instance, organizations St. Jude Children’s Research Hospital uses subscription-based giving models. In this model donors receive personal updates and invitations to exclusive events, enhancing the feeling of identity within the community. This model allows nonprofits to focus on fostering relationships tied to the cause instead of one-off donations, leading to long-term funding guarantees.

Non-profit Crowdfunding Platform Market Trends

• Trust is a crucial factor in non-profit fundraising. With growing concerns over how donations are used, donors now demand greater transparency and accountability from organizations. Non-profit crowdfunding platforms are responding by providing real-time updates, financial breakdowns, and impact reports. It is important for non-profit crowdfunding platforms to make use of advanced systems and analyze the breakup of finances supplied when creating project reports with impact assessments.
  
• For instance, in charity, water organization every donation is linked to a specific project, and donors receive GPS coordinates, photos, and progress updates on how their money is being used. This model has built trust, attracting long-term supporters.
  
•  The funds are now being packaged with stories to appeal to emotions with the sole goal of ensuring donations are made. Social media has catapulted the speed and scope at which campaigns gain traction, providing a far wider reach. These stories are now intricate parts of Facebook and the other platforms where people can tap into and donate towards a cause.
  
• For instance, in December 2024, TikTok launched an enhanced "Donation" feature for Giving Tuesday, allowing users to add donation stickers to their content and support nonprofits from Goodstack’s validated database. This update expands fundraising opportunities, helping creators drive awareness and donations directly within the app.
  
• Increased transparency reassures donors that their money is making a real difference. Platforms that prioritize impact reporting see higher donor retention rates, as supporters are more likely to give again when they see tangible results. Moving forward, integrating AI-powered tracking systems and blockchain-based ledgers could further enhance transparency in non-profit crowdfunding.
  

Non-profit Crowdfunding Platform Market Analysis

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Based on platform, the non-profit crowdfunding platform market is segmented into donation-based, peer-to-peer, reward-based, and hybrid. The donation-based crowdfunding segment dominated the market in 2024 and is expected to cross USD 160 million by 2034.

• It is mainly driven by rising medical fundraising, disaster relief efforts, and social causes. Platforms such as GoFundMe and GiveTaxFree.org enable individuals and organizations to raise funds without offering financial returns to donors. The increasing preference for tax-deductible donations has fuelled growth in this segment.
  

• For instance, in December of 2024, charity: water, organization, received a USD 10,000 donation from SimpleTire to fund a clean water project, providing a community in need with safe, reliable drinking water; as part of the broader non-profit crowdfunding market, charity: water has raised funds for 171,000+ water projects across 29 countries, benefiting 19 million people.
  

• Peer-to-peer crowdfunding is expanding due to the rise in alternative lending, with platforms facilitating direct loans between borrowers and investors. Hybrid crowdfunding integrates multiple models, offering flexibility for both investors and fundraisers.
  

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Based on cause, the non-profit crowdfunding platform market is segmented into medical aid, disaster relief, education, community welfare, animal welfare, and others, with medical aid leading the market in 2024, accounting for 35.8% of total revenue

• Medical Aid led due to rising healthcare costs and the increasing need for urgent medical treatments. Patients and families use crowdfunding platforms to cover expenses related to surgeries, treatments, and long-term care.
  
• For instance, in October 2024, a study by the American Cancer Society (ACS) found that over one-third of GoFundMe campaigns in the U.S. focused on medical financial hardships and health-related social needs (HRSNs). Researchers used artificial intelligence (AI) and natural language processing (NLP) to analyze 91,113 cancer-related fundraising stories from January 2021 to May 2023.
  
• Non-profit platforms provide tax-deductible donations, encouraging more contributions toward life-saving interventions.
  
• Disaster Relief, Education, Community Welfare, and Animal Welfare also contribute significantly. Disaster relief campaigns gain traction during emergencies, while education-focused crowdfunding supports scholarships and school funding.
  
• Community welfare initiatives aid social causes, and animal welfare campaigns help rescue and rehabilitation efforts.
  

Based on donors, the non-profit crowdfunding platform market is segmented into individuals, corporates, nonprofits, and government. In 2024, the individual donors segment dominated the market.

• Individuals contributed the largest share as personal donations remain the primary source of funds for non-profit crowdfunding. Many donors support causes related to medical aid, disaster relief, and community welfare, often driven by emotional connections and social media influence.
  
• The ease of online giving and tax benefits further encourage contributions. Crowdfunding campaigns often rely on peer-to-peer fundraising, where individuals leverage their personal networks to maximize donations. Younger generations, particularly millennials and Gen Z, are more inclined to donate through online platforms, favoring transparency and direct impact over traditional charitable giving.
  
• Corporates, Nonprofits, and Government also play crucial roles. Corporates engage in social responsibility initiatives, nonprofits collaborate to amplify fundraising efforts, and government entities provide matching grants or emergency relief funding.
  

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North America held the largest share of the non-profit crowdfunding platform market in 2024, accounting for over 35% of the global market. The U.S. dominated in the region and is projected to reach around USD 300 million by 2034.

• In the U.S., the non-profit crowdfunding platform market has seen strong adoption, driven by increasing digital philanthropy and the preference for direct, transparent giving. Individuals and corporations contribute significantly, with medical aid and disaster relief campaigns attracting the highest donations.
  
• For instance, in June 2024, U.S.-based refugee housing startup ReHome launched a crowdfunding campaign on GoFundMe to raise donations for its resettlement platform. Initially focused on rental matching, ReHome expanded to managing the entire refugee resettlement process. The company collaborated with agencies in Lancaster, Boston, St. Louis, and Los Angeles to improve housing placements and streamline case management.
  
• The presence of established crowdfunding platforms, coupled with favorable regulatory frameworks supporting tax-exempt donations, has strengthened the growth of non-profit crowdfunding in the U.S.
  
• Government initiatives and grants have supported non-profit crowdfunding, especially for disaster relief and community welfare programs, fostering increased public-private collaboration.
  
• Across the rest of North America, Canada has witnessed steady growth in non-profit crowdfunding, driven by a strong culture of philanthropy and government-backed incentives for charitable donations
  

The non-profit crowdfunding platform market in Germany is expected to experience significant and promising growth from 2025 to 2034.

• The German government and non-profit organizations are increasingly leveraging crowdfunding platforms to support social welfare initiatives, disaster relief, and medical aid, driving market growth.
  
• In the rest of Europe, strong regulatory frameworks and a well-established culture of philanthropy continue to promote the expansion of non-profit crowdfunding, with countries like France and the UK witnessing rising adoption for education and community-driven projects.
  

The non-profit crowdfunding platform market in China is expected to experience significant and promising growth from 2025 to 2034.

• The market in China is growing due to increasing digital philanthropy initiatives, strong government support for charitable giving, and the widespread adoption of mobile payment platforms.
  
• The rise of social media-driven donations and corporate social responsibility (CSR) programs is further accelerating market expansion.
  
• In the rest of the Asia-Pacific region, non-profit crowdfunding is expanding with a focus on disaster relief, medical aid, and education, particularly in countries like India and Japan, where digital fundraising is gaining traction.
  
• For instance, in November 2024 Shin-ai-Juku, a Japanese non-profit supporting child with foreign roots, launched a crowdfunding campaign to sustain its operations. They provide language support, counseling, and educational assistance to children from countries like China, the Philippines, and Bangladesh.
  

The non-profit crowdfunding platform market in Mexico is expected to experience significant and promising growth from 2025 to 2034.

• The non-profit crowdfunding platform market in Mexico is expanding as digital payment adoption and social impact awareness increase. Key drivers include community-driven fundraising, corporate social responsibility initiatives, and government-backed philanthropic efforts.
  
• With growing internet penetration and mobile fundraising tools, platforms are leveraging AI-powered donor engagement, transparent fund tracking, and localized campaigns to enhance outreach and trust.
  

Non-profit Crowdfunding Platform Market Share

• Top 7 companies of non-profit crowdfunding platform industry are GoFundMe, Donorbox, Fundly, FundRazr, Ketto, GlobalGiving and ImpactGuru. They collectively hold a market share of around 25% in the market.
  
• GoFundMe's focus is on personal and charitable fundraising. The platform does not charge any fees and relies on donations for income. It utilizes extensive social sharing and has established trust donor protection policies to increase reach and benefactor trust.
  
• For example, in October 2024, GoFundMe began offering new social media features to capture younger donors’ interest. The firm collaborated with Meta to embed fundraisers into Instagram Stories, while also launching in-video fundraising widgets for streamers on Twitch and Instagram Live.
  
• GlobalGiving connects various non-profit organizations with willing donors from different corners of the globe. This is accompanied with training programs and corporate partnerships targeted towards enhancing ways of fundraising. ImpactGuru specializes in healthcare crowdfunding by partnering with hospitals and insurance companies for quick urgent medical raising funds.
  
• For instance, ImpactGuru made a partnership with Global Giving to offer tax benefits for donors based in the USA and UK who support Indian non-profit organizations. The initiative was aimed at increasing the inflow of international donations, especially from the Indian diaspora by easing border philanthropy.
  
• Donorbox focuses primarily on receiving recurring donations tailored for non-profit organizations. It allows seamless integration with featuring websites and offers multiple payment options which provide maximum convenience to donors. Fundly focuses more on peer-to-peer fundraising and allows users to create personalized campaign pages which integrate with social media platforms allowing them to engage their networks.
  

Non-profit Crowdfunding Platform Market Companies

Major players operating in the non-profit crowdfunding platform industry include:

• CauseVox
• Classy
• Donorbox
• Fundly
• FundRazr
• GlobalGiving
• GoFundMe
• ImpactGuru
• Ketto
• Mightycause
  

The non-profit crowdfunding platform market is witnessing increasing competition as digital giving gains traction. Platforms focus on user-friendly donation experiences, AI-driven campaign optimization, and secure payment processing to attract donors.

There is a competition to attract donors with user-centric payment security, optimized campaigns, and non-invasive donation strategies that keep the donor interested. To maximize impact and reach leading players are enhancing transparency, donor engagement tools, and integration with social media.

The ability to track donations with blockchain technology, artificial intelligence matching grants, and analyzing donor behavior are the differentiating factors in the market. Compliance with regulations and data privacy is crucial. Platforms are tightening fraud tackle plans and following fresh fundraising rules to keep donors’ trust.

Non-profit Crowdfunding Platform Industry News

• In November 2024, The University of Delaware relaunched HenFunder, an improved crowdfunding platform designed to support fundraising for various campus initiatives. New features include a Champions Program, allowing enhanced user experience with faster and mobile-friendly access.
  
• In July 2024, The Alberta Government strengthened crowdfunding for non-profits through the Crowdfunding Alberta platform. The program matches 50% of funds raised for eligible campaigns, up to USD 5,000 annually, making donations more impactful.
  
• In May 2024, charity: water, partnered with The Coca?Cola Foundation to launch a clean water project in Pakistan, aiming to establish 372 new and rehabilitated community water points, providing clean water access.
  
• In September 2023, charity: water launched a reward-based fundraising campaign in the United States. They offered exclusive merchandise, discounts, and unique experiences to donors who raised funds for clean water projects; participants had the chance to win an all-expenses-paid trip to see the impact of their contributions.
  

The non-profit crowdfunding platform market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue ($Bn) from 2021 to 2034, for the following segments:

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Market, By Platform

• Donation-based
• Peer-to-Peer
• Reward-based
• Hybrid

Market, By Cause

• Medical aid
• Disaster relief
• Education
• Community welfare
• Animal welfare
• Others

Market, By Donor

• Individuals
• Corporates
• Nonprofits
• Government

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
  • Nordics
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • Southeast Asia 
• Latin America
  • Brazil
  • Mexico
  • Argentina
• MEA
  • UAE
  • South Africa
  • Saudi Arabia