Animal Growth Promoters and Performance Enhancers Market Size - By Product, Animal Type, Application Analysis, Growth Forecast, 2025 - 2034

Animal Growth Promoters and Performance Enhancers Market Size

The global animal growth promoters and performance enhancers market was estimated at USD 16.3 billion in 2024. The market is expected to grow from USD 17.2 billion in 2025 to USD 29.8 billion by 2034, growing at a CAGR of 6.3%.
 

This increase has been attributed to the greater demand for efficient animal production systems alongside an increase in the global consumption of meat and dairy. There has been a marked increase in the use of growth promoters used for improving feed efficiency and weight gain for livestock in North America and Europe owing to the widespread industrial livestock farming. The market has steadily grown over the years due to advances in animal nutrition and farming practices that underscore the necessity for improved productivity, sustainable animal agriculture, and a multifaceted approach to ranching.
 

The market is likely to further expand in the upcoming years. Growth will be primarily fueled by developing economies due to increased earnings, urban migration, and a shift in dietary preferences towards animal proteins. A major part of this region’s growth will be contributed by the Asia pacific as many of its countries are expanding their commercial livestock farming to fulfill the rising internal demand. Quite a shift is expected in these markets where they will seek multifunctional performance enhancing products.
 

Several factors have contributed to a significant transformation in this market, with one of the most notable being the global rise in the consumption of animal-based proteins. Concurrently with the world’s population increase comes the need for expansion in food systems’ efficiencies.
 

To achieve production targets, livestock producers have started relying on growth promoters. Additionally, the overall shift from farming to highly intensive and high yield production has increased the dependency on growth performance feed additives. Although these products significantly improve weight gain in animals, they also improve immune function and general health, which is important for large-scale animal rearing.
 

Animal Growth Promoters and Performance Enhancers Market Trends

Animal growth promoters and performance enhancers are defined as substances that are used to feed livestock and improve their productivity by increasing growth rate and feed efficiency. These consist of antibiotics, probiotics, prebiotics, enzymes, and phytogenic substances which help animals grow faster and stay healthier.
 

The growth driver of the market is an increase in the global population as one of the animal-based proteins is emerging as a necessity in daily diet.
 

The rising income levels, especially in the developing world, together with expanding population is classifying meat, milk, and eggs as staple foods driving their consumption in a sustained manner.
 

This increasing demand is encouraging producers to consider maximizing the output from available resources which is resulting in the intensification of livestock farming. Intensive farming is aimed to produce greater amounts in minimized time using reliable means to enhance the gains from animal husbandry and this makes growth enhancers a necessity in modern animal agriculture.
 

For to sustain the high efficiency needed in intensive systems, new technologies in the nutrition of animals and in feed additives have come up. The use of enzyme-based enhancers, probiotics, and even some amino acids allow for better nutrient absorption, more efficient growth, good health maintenance without excessive use of traditional antibiotic growth promoters (AGPs). These changes have great bearing on the welfare of the animals but are in tandem with global shifts towards more regulated and greener farming practices.
 

The commercial breeding of livestock in secondary markets is driving the supply side of these goods. Asian, African and Latin American countries are hurrying to industrialize the livestock sector to satisfy the increasing demand for both domestic and export markets. During this expansion, the need for performance and production enhancers becomes essential to ensure stable production and lower costs for international competition.
 

Animal Growth Promoters and Performance Enhancers Market Analysis

The global market for animal growth promoters and performance enhancers is undergoing change because producers are looking for alternatives to traditional products containing antibiotics and hormones. This change is because of more stringent regulations and increasing consumer preference for holistic and natural products. Therefore, there is an increasing trend for non-antibiotic growth promoters, which include probiotics, prebiotics, enzymes, and phytogenic additives that improve the health and productivity of animals without the use of antibiotics, known as non-antibiotic growth promoters.
 

Non-antibiotic growth promoters are in high demand in the poultry industry at present owing to increased production and consumption of chicken meat and eggs worldwide. However, the industry is also looking for chicken meat and egg’s phytogenic feed additives which do not contain antibiotics.
 

This shift is because of consumer preferences and regulatory policies. There is an increasing trend for the use of phytogenic feed additives due to their natural performance-enhancing properties as well as their positive effect on gut health which makes them a safe and effective alternative to antibiotics.
 

The meat consumption alongside the livestock production in countries like China and India is accelerating the growth of the Asia Pacific market which is offering new opportunities for advanced growth promoters and performance enhancers. Despite the growth opportunities, there are issues such as risk of antimicrobial resistance as well as under-marketing in the field that will require education on the benefits of these products. These stakeholders include people from all branches of industry, meaning that all branches need to put forth a concerted effort to overcome these problems through sustained development and research.
 

The antibiotic & non-antibiotic segment was valued at USD 4.8 billion in 2024, and it is anticipated to expand 6% of CAGR during 2025-2034.
 

The shift declines as animal feeds for livestock and the need for increased productivity coupled with efficiency in disease-attrition has long been their stronghold. The employed antibiotics for multiple decades stem from increased weight because of animal farming and lower weight related malady.
 

Given the growing concerns around antimicrobial resistance (AMR) and the implementation of strict regulations worldwide, this issue has become increasingly critical, attention has now turned to non-antibiotic alternatives. Antimicrobial peptides and essential oils alongside immune boosters which function in ancillary manners to aid disease defense improve the immune system and promise similar output findings.
 

• For instance, in 2022, the animal growth promoters and performance enhancers market saw several strategic product launches aimed at enhancing animal nutrition, performance, and sustainability across various species. Cargill, Incorporated (US) introduced Nutrena Naturewise, a poultry nutrition product designed to help birds thrive, maintain strong eggs, and keep coops fresh highlighting the company’s commitment to improving backyard poultry care.
   
• Earlier, in January 2021, Kemin Industries, Inc. (US) ventured into digital innovation by launching a pig-focused e-commerce platform in China, targeting millions of pig farmers and providing easier access to swine nutrition solutions.
   

In-relativity to other markets, the remaining regions of lower markets have heightened demand in the instruments of spite for ban alongside growing instruments that serve non-antibiotic dominion. Contrary to Europe and North America’s resistance towards antibiotic endured economy, this predicament creates lucrative avenues. Acclimation towards non-antibiotic frameworks carves new pathways for innovation that aid in guidelines set by industry standards and retention of efficiency.
 

As with other product areas, probiotics and prebiotics are being promoted as natural aids in the digestion and gut health of livestock. Due to their antimicrobial and preservative properties, organic acids are being used more frequently for maintaining hygiene and improving nutrient absorption.
 

In response to the needs of antibiotic-free farming systems, there is increased use of phytogenic additives, which are plant-derived anti-inflammatory and antioxidant compounds. Particularly about nutrient recovery among monogastric animals such as poultry and swine, feed enzymes remain important.
 

This segment, along with those of other products like immune stimulants, remains available in certain markets for controlled growth enhancement, constrained by regulations.
 

Others include clay binders which have specific functions for strengthening resilience towards the animal and stability of the feed, all these segments underline the adaptive change of products resulting from shifts in consumer behaviors and alongside regulatory changes.
 

The poultry animal type segment was valued at USD 7.4 billion in 2024 and gained 6.7% CAGR from 2025 to 2034 with a market share of 45.4%.
 

The poultry segment of the animal growth promoters and performance enhancers market captured a staggering market share. This growth is chiefly attributable to the consistently high global consumption levels of poultry meat and eggs along with their market affordability.
 

Other factors supporting consumer demand are the relatively shorter production cycles and lesser religious/cultural restrictions. Instructed farming systems have been adopted by the poultry industry on a large scale. The use of performance enhancers is critical for surviving within the sector due to high productivity demands and low mortality rates. Enhancers in poultry production assist with the feed conversion ratio, weight gain, and overall flock health.
 

Segment has observed the fastest growth in feed additive adoption pertaining to gut health, immunity, and growth efficiency, producers are actively searching for alternatives to antibiotic-based enhancers in response to evolving consumer preferences toward poultry products that are free-range and organic.
 

Thus, there is increasing interest in the phytogenic, enzymes, and probiotic growth promoters tailored to poultry which are natural. The global drive toward food security, as well as urban consumption of poultry meat in developing economies, strengthens the segment’s leadership. Assisted by constant evolution of poultry nutrition, government funded safe poultry production initiatives are likely to accelerate the remaining growth of the segment in the next few years.
 

• According to MSD veterinary manual, the primary goal of animal producers is to maximize the efficiency of feed conversion to the highest quality animal product from the animals while guaranteeing consumer safety. To that end, growth promotants and performance enhancers—particularly hormonal therapy and antimicrobial feed additives—are commonly employed.
   
• For cattle, anabolic steroids and growth hormones are used as promotors. They also use beta-adrenergic receptor agonists that rechanneled more nutrients from fat to muscle. Their application is highly debated, and some regions like the EU have banned them due to alleged health risks; yet other organizations like the Codex and WTO consider such usage safe when applied properly.
   
• The same goes for antimicrobials used to control bacteria and maintain gut health; they are also monitored for possible contribution to antimicrobial resistance. U.S. regulatory changes like the FDA's Guidance #213 have restricted growth promotion for antimicrobial use in animals. While these enhancers are effective, it is undeniable there is greater scrutiny for their use due to international concerns regarding food safety and public health.
   

U.S. animal growth promoters and performance enhancers market was valued at USD 3.7 billion in 2024 and expected to grow at a 6.1% CAGR from 2025-2034.
 

U.S. market is fueled by the country’s high demand for milk, meat, and Intensive livestock production. The agricultural sector in the United States has historically embraced the adoption of technologies aimed at increasing feed efficiency, gaining weight, and lowering production costs. Non-medical as well as medicated feed additives continue to be prevalent, especially after the recent change in regulations like the FDA’s Guidance for Industry #213 that restricted the use of important antibiotics for growth promotion purposes.
 

With the aim of sustaining performance and meeting newer safety requirements, there is greater adoption of alternatives such as enzymes, phytogenic, and organic acids. Well-established feed companies driven by powerful R&D activities aimed at creation and adherence to rules also support the market.
 

The shifting consumer preferences towards organic and antibiotic-free animal products drives the need for sustainable and naturally derived performance enhancers, thus raising the overall market demand.
 

The wider North America region, consisting of the U.S., Canada, and Mexico, is the whole animal growth promoters and performance enhancers market is steadily growing due to increased investments in the health of livestock, increased consumption of meat, and advancements in feed technology.
 

The adoption of Canada's strict regulations akin to the U.S. border s have led producers to seek non-antibiotic approaches. At the same time Mexico's expanding meat exports have created a need for effective livestock management. The region enjoys access to well-developed agricultural infrastructure and high awareness of the feed quality and animal welfare. In addition, North American companies are the leaders of innovation, constantly developing species-specific feed additives which are custom designed. The region is set to continue leading the world market share over the coming years.
 

• For instance, The World Organization for Animal Health (WOAH) urges countries and the livestock industry to uphold their commitment to phase out the use of antimicrobials as growth promoters in animals. Despite global agreements made in 2022, nearly 20% of members still use these drugs, with many lacking proper regulation or risk analysis. WOAH stresses the need for legislation, transparency, and sustainable alternatives to combat antimicrobial resistance (AMR), which poses a serious threat to global health.
   

Animal Growth Promoters and Performance Enhancers Market Share

The global market for animal growth promoters and performance enhancers is very competitive because of the innovations and dynamics brought by top 5 players such as Zoetis Inc., Merck Animal Health, Cargill, Boehringer Ingelheim Animal Health, Elanco Animal Health, and IDEXX Laboratories.
 

These companies have fierce competition on product effectiveness, safety, and adherence to evolving regulatory requirements, especially with increasing concerns for antimicrobial resistance. As a result of the R&D spend, these players can offer new non-antibiotic feat-growth and species-specific performance solutions.
 

Especially in economically constrained markets that are price sensitive, setting adequate pricing strategies becomes imperative, as pricing often dictates whether a product is adopted or not. To increase market and local responsiveness demand, companies utilize well-established international and local distribution networks.
 

Stronger brand loyalty and customer retention are achieved through strategic alliances with veterinary service, feed producing companies, and livestock manufacturers. Marketing science is also equally important, as it needs to be incorporated to shape customer preferences, proving that scientifically based marketing tactics are essential.
 

Sustainability and ethical standards in animal production continue to increase, giving a competitive advantage for businesses asserting differentiation based on clean labels and natural products. As noticed, the marketplace is influenced by a blend of innovative reasoning, regulatory frameworks, cost control, economical standards, and scaled products supported by a consolidated supply chain and distribution network.
 

Trade Impact

The impact of proposed U.S tariffs on imported goods could alter the veterinary supply chain, increasing costs for clinics across the country. Although finished veterinary drugs are free from tariffs, many important constituents like active pharmaceutical ingredients (APIs), veterinary medical supplies, medical devices, and animal-derived pharmaceutical excipients are not. As a result, veterinary clinics will likely incur increased costs on many essentials like diagnostic instruments, critical drug components, and even disposables such as syringes and gloves which will be charged at higher prices by distributors.
 

Both small and large-animal practices are likely to face delays in the supply of drugs and other consumables, with larger scale commercial operations being particularly at risk due to their heavy reliance on imported bulk supplies and their need for timely treatment. Clinics are advised to perform inventory reconciling, change the supply configurations, and proactively communicate anticipated changes in treatment pricing or procedures to clients.
 

Animal Growth Promoters and Performance Enhancers Market Companies

Major players operating in the animal growth promoters and performance enhancers industry are:
 

• Bayer Animal Health
• Biomin Holding GmbH
• Bioniche Animal Health
• Boehringer Ingelheim
• Bupo Animal Health
• Cargill Inc.
• DSM
• Elanco Animal Health Incorporated
• Merck Animal Health
• Zoetis Inc.
   

Animal Growth Promoters and Performance Enhancers News

• In September 2024, Ginkgo Bioworks partnered with NOVUS International to develop advanced feed additives aimed at enhancing livestock health and performance. The collaboration will leverage Ginkgo’s enzyme development platform to create efficient, cost-effective enzymes for animal nutrition. This partnership addresses rising feed costs and aims to improve sustainability in animal agriculture.
   
• In September 2024, Deloitte has announced a global collaboration with dsm-firmenich to enhance sustainability in the food value chain, focusing on reducing the environmental footprint of animal protein production. Central to the effort is Sustell, a data-driven platform that measures and helps reduce farm-level environmental impacts. Deloitte will support its expansion, advising businesses on implementation, ESG reporting, and strategy. The partnership aims to drive transparency and sustainability across the global food system.
   
• In July 2022, Cargill, Incorporated launched a new feed additive named "Promote." The product is designed to improve the gut health of poultry and is expected to enhance the company's product portfolio in the global market.
   
• In November 2022, Evonik Industries AG launched a new product named "Ecobiol," which is a probiotic designed to improve the gut health of livestock. The launch of this product strengthened the company's position in the animal growth promoters and performance enhancers industry.
   
• In October 2021, BASF and Cargill have expanded their partnership to co-develop and market innovative enzyme-based solutions for the animal feed industry. The collaboration aims to improve animal wellbeing, feed efficiency, and sustainability by reducing nutrient waste. Combining BASF’s enzyme technology with Cargill’s market reach, the partnership will bring advanced feed innovations to farmers globally.
   

This animal growth promoters and performance enhancers market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Product

• Antibiotic & non-antibiotic
• Probiotic and prebiotic
• Organic acid
• Phytogenic
• Feed enzyme
• Hormonal
• Others

Market, By Animal Type

• Poultry
• Swine
• Livestock
• Aquatic animals
• Other animals

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Netherlands
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
  • Argentina 
• MEA
  • UAE
  • Saudi Arabia
  • South Africa