Breast Milk Storage Bags Market – By Product, By Distribution Channel - Global Forecast 2025 – 2034

Breast Milk Storage Bags Market Size

The global breast milk storage bags market was estimated at USD 276.2 million in 2024. The market is expected to grow from USD 298.4 million in 2025 to USD 639.4 million in 2034, at a CAGR of 8.8% during the forecast period.
 

Breast milk storage bags are products that are intended to provide a clean and practical method for storing breast milk, which allows women to store their milk to feed their infants when they are unable to breastfeed directly. Breast milk storage bags are a part of larger breastfeeding industry, which includes products such as baby feeding bottles, breast pump, and breastfeeding accessories which is estimated to reach USD 3.3 billion by 2034.

The growth of the market is largely attributed due to the rising employment rate among women, which has created a strong demand of breast milk storage bags. For instance, as per the 2023 data published in the USAFacts, over 24 million mothers in the U.S. were part of the labor force, with teaching and nursing professional accounting for major share among the working mothers labor force. Working mothers often face difficulty in maintaining the breastfeeding routine due to their professional commitments, which in turn accelerated the inclination of the working mothers over the storage bags to preserve their milk for later use.  Therefore, as the employment rate among the women, specifically the working mothers continues to rise, so does the demand for breast milk storage bags in order to ensure that the infants receive proper nutrition even in the absence of their mothers.
 

Moreover, technological innovation in breast milk storage bags is a key catalyst that is propelling the market growth. Innovations such as the leak proof design, pre-sterilized option, among others have significantly enhanced the quality as well as the safety of stored milk, providing greater convenience for mothers. For instance, in August 2024, Medela introduced an updated version of Easy Pour Breast Milk Storage Bags based on the insights of 6,600 mothers to enhance the milk storage efficiency.
 

The updated version of the bag provides 10x better milk protection with an improved oxygen barrier and double layer material. Moreover, these bags are pre-sterilized with e-beam treatment and made from a single type of plastic, which is 100% recyclable, aligning with sustainability goals. Therefore, as companies continue to invest in the development of such innovative and eco-friendly breast milk storage bags, the market is anticipated to witness steady growth in the forecasted period.
 

Breast Milk Storage Bags Market Trends

• Rising awareness regarding the benefits of breastfeeding along with the increasing breastfeeding rate in developed countries significantly contribute to the growth of the market.
   
• Many healthcare organizations, such as the World Health Organization (WHO) and UNICEF, actively promote breastfeeding due to its proven advantage in boosting infant immunity and overall health of the child.
   
• According to data form WHO, breastfeeding can protect lives of over 820,000 children under the age of five years annually. Therefore, as the importance and awareness of breastfeeding increases, especially among working women, it is anticipated to stimulate the adoption of advanced breast milk storage bags among working mothers, thereby fostering the growth of market.
   
• Moreover, developing economies have witnessed an increasing rate of breastfeeding. For instance, according to UNICEF, in India, breastfeeding is deeply ingrained in cultural traditional, with approximately 95% of infants are being breastfed at some point during their early years.
   
• Thus, as the rate of breastfeeding increases in developing countries, so does the demand for breast milk storage bags, stimulated by the need for effective and hygiene milk storage solutions for working women in these countries.
   

Breast Milk Storage Bags Market Analysis

Based on product, the market is segmented into disposable and reusable. The market was estimated at USD 276.2 million in 2024. The disposable segment held revenue of USD 206.4 million in 2024 and the segment is poised for significant growth at a CAGR of 8.7% during the forecast period.
 

• The growth of this segment is highly attributed to various advantages offered by disposable breast milk storage bags, such as hygiene and safety, convenience, cost effectiveness, easy storage and portability.
   
• These bags provide a hassle-free solution for busy and working mothers since these bags doesn’t require any sterilization and cleaning, making them an ideal option for working mothers.
   
• Moreover, technological innovations in disposable breast milk storage bags, such as the development of BPA-free disposable bags, pre sealed and leak proof designs, and along with enhanced resistance to low and high temperatures are expected to increase the adoption of these bags among mothers, thereby propelling the growth of segment in the fast pacing market of breast milk storage bags.
   
• For instance, LuvLap Baby Breast Milk Storage Bags align perfectly with this trend. These bags are hygienically pre-sealed, leak proof, BFA-free, and can withstand temperatures ranging from minus 20 degree to 120 degree temperature.
   
• Therefore, as companies continue to introduce advance features in disposable breast milk storage bags, the segment is poised for substantial growth in the coming years.
   

Based on distribution channel, the breast milk storage bags market is segmented into hypermarket and supermarket, retail pharmacy, e-commerce channels, and other distribution channels. The hypermarket and supermarket segment held the largest share in the market, accounting for 38.4% of revenue share in 2024 and is projected to reach by USD 247.4 million by 2034.
 

• Hypermarkets and supermarkets offer a one-stop destination, making it accessible for breastfeeding mothers to find and purchase breast milk storage bags alongside other essential items.
   
• These retail channels also provide brand visibility, with dedicated sections for baby care products, increasing the exposure and awareness of breast milk storage bags. The availability of multiple brands allows customers to compare options and make informed choices.
   
• Moreover, the increasing number and spread of supermarkets in developing and developed countries is positively contributing to the growth of the segment. For instance, as per estimates in 2024, the U.S. was the home for the 305,156 grocery stores which includes small specialty stories to supermarkets.
   
• Therefore, the increasing presence of stores combined with their ability to provide convenience, strong brand exposure and product variety has been a major factor contributing to the growth of the hypermarkets and supermarkets segment in the market.
   

The breast milk storage bags market in the U.S. is expected to grow significantly, reaching USD 224.3 million by 2034.
 

• The growth of the market in the U.S. is highly attributed to the rising awareness regarding the benefits of breastfeeding, which is further supported by various healthcare and government initiatives.
   
• For instance, the U.S. Breastfeeding Committee (USBC) is a national collaboration of approximately 140 members representing non-profit organizations across the nation. This committee works with federal agencies to promote human milk feeding and support breastfeeding.
   
• Thus, such initiatives in the country are anticipated to stimulate the adoption of breastfeeding among women, which in turn will propel the demand for the breast milk storage bags especially among the working mothers, thereby accelerating the market growth in the country.
   

Europe: The breast milk storage bags market in the UK is projected to experience steady growth between 2025 and 2034.
 

• The employment rate of women in the UK is on the rise, especially among working mothers, stimulating the demand for convenient and hygienic breast milk storage options. Many working mothers rely on breast pumps and storage bags for continuous feeding of their infants while balancing their professional work commitments.
   
• According to the data from the Office of National Statistics, in 2021, approximately 75.6% of mothers in the UK were employed, which was marked as the highest level of employment of working mothers in the past 20 years, compared to 66.5% in 2002.
   
• Therefore, as the rate of working women population rises in the country, so does the demand for breast milk storage bags.
   

Asia Pacific: Japan breast milk storage bags market is anticipated to witness lucrative growth between 2025 – 2034.
 

• Manufacturers are continuously innovating to improve the quality and safety of breast milk storage solutions. Features such as double-zipper seals, pre-sterilization, and eco-friendly materials are becoming standard in breast milk storage bag offerings.
   
• Japanese consumers, known for their preference for high-quality and technologically advanced products, are expected to accelerate the demand for such innovative storage solutions in the country.
   

Middle East and Africa: The breast milk storage bags market in Saudi Arabia is expected to experience significant and promising growth from 2025 to 2034.
 

• The rise of online shopping platforms such as Noon, Amazon Saudi Arabia, and local baby care stores has made it easier for parents in Saudi Arabia to buy breast milk storage bags.
   
• Moreover, supermarkets, retail stores, and pharmacies are stocking these products, making them readily available for mothers who prefer to shop in person. This growing accessibility is helping more mothers find the right storage solutions for their needs, thereby accelerating the market growth in the country.
   

Breast Milk Storage Bags Market Share

The top 5 players of the market account for approximately 40% of the market share which includes companies such as Medela, Koninklijke Philips, Pigeon, NUK, and Ameda. A crucial aspect of market strategy involves the frequent introduction of innovations such as eco-friendly biodegradable storage bags, multi-layer leakproof designs, and temperature-sensitive indicators for monitoring milk freshness. Moreover, strategic partnerships with maternity hospitals, lactation consultants, pediatric clinics, and regulatory bodies play a primary role in advancing the development of products and getting the necessary permits, enabling market players to strengthen their position in this growing sector.
 

Breast Milk Storage Bags Market Companies

Some of the eminent market participants operating in the breast milk storage bags industry include:

• Acute Ideas
• Ameda
• Ardo Medical
• Artsana
• Bailey Medical
• Frank Buettner
• Hygeia Medical Group
• Koninklijke Philips
• Linco Baby Merchandise Work's
• Mayborn Group
• Medela
• NUK
• Pigeon
   
• Pigeon has a strong workforce, with 45 full-time employees in Japan and 3,803 employees worldwide, including part-time staff, as per the company website. This strong workforce of the company ensures widespread availability and robust distribution in key markets such as Japan, U.S., among others.
   
• Koninklijke Philips has a strong financial position; the company has reported a total revenue of USD 19,616.3 million for the financial year 2024. Strong financial backing allows the company to expand into emerging markets, increasing accessibility to its storage bags in Asia-Pacific, Latin America, and the Middle East.
   

Breast Milk Storage Bags Industry News:

• In August 2024, Medela introduced the Easy Pour Breast Milk Storage Bags, designed to enhance convenience and efficiency for breastfeeding mothers. Developed based on insights from 6,600 mothers, this new product addresses key needs for effective milk storage while further strengthening Medela’s comprehensive breastfeeding support ecosystem. As an upgrade to the brand’s previous top-selling model, the Easy Pour Breast Milk Storage Bags incorporate improved features to streamline the breastfeeding journey. This launch reinforced Medela’s market position, providing a competitive edge in the industry.
   
• In August 2021, Medela AG unveiled a brand-new silicone breastmilk collector in North America. The product focused on the reduction of milk loss in lactating women and to enhance its market presence across the region. Such innovative product launches provided significant growth opportunities for the company.
   

The breast milk storage bags market research report includes an in-depth coverage of the industry with estimates and forecast in terms of revenue in USD Million from 2021 – 2034 for the following segments:

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Market, By Product

• Disposable
• Reusable

Market, By Distribution Channel

• Hypermarket and supermarket
• Retail pharmacy
• E-commerce channels
• Other distribution channels

The above information is provided for the following regions and countries:

• North America 
  • U.S.
  • Canada
• Europe 
  • Germany
  • UK
  • France
  • Spain
  • Italy
  • Netherlands
• Asia Pacific 
  • China
  • India
  • Japan
  • Australia
  • South Korea
• Latin America 
  • Brazil
  • Mexico
  • Argentina
• Middle East and Africa 
  • Saudi Arabia
  • South Africa
  • UAE