Organic Beverages Market Size - By Product Type, By Distribution Channel, Growth Forecast, 2025 - 2034

Organic Beverages Market Size

The global organic beverages market was estimated at USD 24.3 billion in 2024. The market is expected to grow from USD 26.6 billion in 2025 to USD 80.9 billion by 2034, growing at a CAGR of 13.1%.
 

An increasing number of people are becoming more aware of their health and are willing to consume beverages free of chemicals, thus propelling the growth of the organic beverages market. Consumers prioritize sustainability, ethical sourcing, and transparent production.
 

In conjunction with the step-up of public concern, a growing interest towards achieving healthy lifestyle is supporting the shift to organic beverages consumption. Concentrating on all efforts to support the beverage industry growth, these elements have contributed significantly to the swift rise of organic beverages.
 

There is also attention from governments in supporting organic drinks, and there is positive movement in marketing and distribution initiatives from business players. Additionally, to this, the organic beverage industry has benefited from global liberalization. While these opportunities are fueling market growth and expanding distribution networks, consumers also expect new innovative organic beverage products.
 

Pillars of resistance include growing supply chain costs connected with organic beverage production, absence of preservatives resulting in decrease in shelf life, potential inefficiencies in the supply chain, and apprehensiveness towards price increase from consumers. In addition, guaranteeing organic material acquisition and active organic production certification perpetuates demand for these commodities.
 

For an example, the organic food and beverage sector is expanding because government policies in combination with capital from private investors are propelling the market. Initiatives like The National Mission for Sustainable Agriculture (NMSA) and The National Program for Organic Production (NPOP) are necessary for the further development of global industry.
 

Furthermore, the increasing use of organic products as well as the risks associated with the use of pesticides in farming coupled with a general rise in environmental awareness creates greater demand for clean labeled products. Farmers are also increasingly shifting towards organic farming owing to the increased value appreciation. Increased spending on healthy food, along with a rising level of health awareness, is driving the sustained growth of the organic food and beverage industry.
 

Organic Beverages Market Trends

Increasing health consciousness among consumers: Public health initiatives, along with policies and education that advocate for a healthier lifestyle, are being adopted by government agencies actively trying to improve public health among its citizens. They aim towards greater adoption of healthy organic beverages which is believed to be a shift in public health nutrition.
 

Rising demand for natural and chemical-free products: Adopting more vegan and plant-based diets will be possible with the introduction of new policies and subsidies that support organic farming, allow low meat diets, and promote plant based vegan foods which will enhance the use of organic, plant-based beverages.
 

Growth in plant-based and vegan diets: Policies and subsidies to encourage organic farming, low-meat diets, and plant-based vegan foods will simultaneously further the objective of meeting the demand for organic plant-based beverages.

Expansion of distribution channels in emerging markets: If this passage is completed successfully, it would mark a contribution in the plant-based beverage industry just like other developing countries. With the rise of infrastructure development by the government, trade deals, and support of local businesses that are willing to enter the international market, there has also been the expansion of distribution channels in the new frontier markets.
 

Restrains in the organic beverages industry encompass increased production expenses linked to organic farming, shorter shelf-life preservatives, possible supply chain inefficiencies, and consumer resistance to higher prices. Furthermore, ensuring steady organic sourcing and certifications poses a challenge for producers.
 

Organic Beverages Market Analysis

The market for organic beverages started expanding in response to the consumers’ desire for organic, healthy, and ecofriendly foods. The U.S Department of Agriculture (USDA) reported that the sales of organic beverages have been shifting upwards for some time, signaling a larger organic industry. The consumption of organic food and beverages in the EU countries has been a growing trend, as indicated by the European Commission, which includes a significant share of organic drinks.
 

For instance, organic drinks showed a slight decline of 1.4%, while organic soft drinks increased by 2.3%. The sector’s growth was driven by health-conscious consumers, and it was forecasted to grow at a CAGR of 3.9% from 2021 to 2026. The organic beverages market remains highly fragmented, with Danone Groupe and Flower Foods Inc. holding the largest shares.
 

Similarly, in Asia, there is an increase in the consumption of organic drinks as reported by FSSAI because of the health needs of urban consumers. Improved understanding of the environmental impacts of organic farming is a factor proposing this change.
 

Thus, the organic beverages industry is expected to keep expanding as consumers focus more on health and sustainability according to various government reports.
 

Based on product type, the organic beverages market is segmented as organic coffee, organic tea, organic juice, organic soft drinks, organic dairy beverages, organic alcoholic beverages, and organic enhanced waters. The organic coffee segment was valued at USD 6.7 billion in 2024, and it is anticipated to expand 9.3% of CAGR during 2025-2034.
 

The demand for coffee produced in a sustainable and ethical manner is growing, resulting in a boom for organic coffee. This boom is parallel to the health-oriented consumer’s need for high antioxidant level tea, which brings growth to organic tea. Consumer switching to organic products is also helping organic juices, soft drinks, and even dairy products become popular for their health benefits.
 

• For instance, organic coffee dominated the organic beverages sector of the US market in 2022. It is valued at USD 2.3 billion, boasting a 7% growth from the previous year. Organic beverages in general reached revenue of USD 9 billion after organic soft drinks and enhanced drinks witnessed an unprecedented growth of 14%. Even with the stark global issues brought on by inflation and the supply chain, the US still managed to earn more than USD 61.7 billion within the country’s organic food and beverages market.
   

The consistent margin shows how willing and eager consumers are to invest in health and environment friendly options. According to the Organic Trade Association, certified organic food and beverages make up 6% of the total sales in the US.
 

• For instance, consumers are shifted towards natural, healthy and sustainable products, making the organic beverage market of Red Bull the ORGANICS thrive beverages from, the ORGANICS are made from pure and natural ingredients such as alpine water, organic sugar beets, and plant extracts, making them 100% organic.
   

The drinks are very popular because they taste refreshing, respect the environment, and are free from artificial preservatives or additives. The use of organic and eco-friendly beverages is constantly rising, which virtually guarantees that the market will continue to grow.
 

Based on distribution channel, the organic beverages market is segmented as retail stores, and online retailing. The retail stores segment was valued at USD 20.7 billion in 2024 and gained 11.6% CAGR from 2025 to 2034 with a market share of 85%.
 

Considering the existing accessibility, consumers continue purchasing organic beverages from physical retail stores. However, E-Commerce has grown in importance as it is easily accessible and provides a huge variety of options and therefore strengthens its position in the market.
 

However, retail stores still serve as a major hub, selling various organic beverages targeted towards base customers. Supermarkets and hypermarkets are growing rapidly in the sales of organic beverages due to the industries wide scope and marketplace’s growing inclination towards organic purchases in a single shopping window.
 

On the other hand, convenience stores are emerging with organic beverages designed for busy consumers looking for quick but healthy options. Health specific organic stores are also flourishing as they target certified organic beverage drinkers who are willing to pay a premium for health benefits.
 

Another set of retailers are the Health Food Stores which have also gained a big share of the market especially to consumers interested in wellness and organic products. Online retails have had a major boost too, and especially after the pandemic, a lot of consumers prefer e-commerce as it offers a wide range of options for organic beverages and the comfort of home delivery.
 

• For instance, the research conducted by the Pozna? University of Life Sciences, Poland, the goal of the research paper is to determine the primary sales routes for organic foods from processors and analyze how they impact organic food processing.
   
• A survey done in 2022 with 55 organic food processors showed that the major producers were geared towards fruits, vegetables, and cereal products which greatly differed from the demand for organic dairy and meat products. The majority of sales were through small retail shops, and wholesale trade was almost non-existent. Most processors exported low-processed products to the EU, North America, and some countries in Asia.
   
• For Instance, Research conducted by the agriculture and applied economics which finds some facts about the sales channel by the organic food companies, based on the research results, approximately 47.5% of the organic food processors primarily sell to domestic clients, while 20% sell to the neighboring regions.
   
• Very few of the companies sell within the country (7.5%) and only 5% deal with foreign markets. In terms of exports, 11.5% of companies export 0-10% of their output while 5.8% export 10-20% of their output. Also, micro firms (42%) and small firms (34.5%) lead in the production of organic processed foods. Most of these businesses (57%) entered the market from 2011 to 2018, with 27% in the 2004-2010 range and 16% before Poland became a member of the EU.
   

U.S. organic beverages market was valued at USD 10.7 billion in 2024 and expected to grow at a 13.7% CAGR from 2025 to 2034.
 

• The shift in the preferences of U.S. based consumers looking for healthier beverages has driven the growth of the organic drink market, and this expansion is happening at a rapid pace. Among the altering preferences is a switch from dairy to plant-based drinks from brands such as almond, oat or even coconut milk. The trend is also moving towards the consumption of tea, cold-pressed juices, and kombucha, which are claimed to be useful in digestion and detoxification. Brands are also focusing on sustainability by using ecofriendly packaging and sourcing their materials responsibly.
   
• For instance, Manufacturers like Plant X, which enables the younger health-conscious generation to replace soda and sugary juices with plant-based options, has created a range of beverages crafted from 100% plant-based ingredients. These include vegan milk, kombucha, energy drinks, and low sugar smoothies packed with nutrients. Other popular options include herbal tea, coconut milk, and almond milk.
   
• For instance, companies such as Coca-Cola have ventured into an entirely new category by introducing plant based dairy free beverages. Here, they have also introduced a portfolio of six sugar free vegan-friendly flavors which are bound to increase market growth in the region amongst health-conscious consumers.
   

Furthermore, the population at large is increasingly interested in functional beverages that offer specific health benefits like adaptogens, probiotics and other vitamins.
 

Millennials, closely followed by Gen Z, appear to be the most exciting organic food and products. This has compelled brands to innovate by creating new appealing tastes and components. The demand for organic and green products is expected to continuously increase, which indicates an expansion in the market in the coming years.
 

Organic Beverages Market Share

The top five companies in the organic beverage industry are Hain Celestial Group, Inc., Suja Life, LLC, KeVita, Inc., Honest Tea, Inc., and Harmless Harvest.
 

The Hain Celestial Group Inc.’s gained market share in the organic beverage sector via its brand portfolio which includes Celestial Seasonings and Tazo, both of which sell organic tea and herbal blends.
 

Their position is further strengthened by a clean label and sustainability focus. They have cold pressed organic juice and other nutrient dense beverages for health-conscious consumers, known for innovation in organic juices.
 

Companies have a significantly diverse product line offered by Suja, Inc., which includes functional beverages with probiotics and antioxidants.
 

As a leader of the kombucha segment, KeVita, Inc. has expanded the fermented beverage market by adding organic probiotic drinks which aid in digestion. In addition, the company pioneered low sugar iced tea with a certified organic label, fundamentally changing the industry.
 

The success of Honest Tea, Inc. tells us that there is a market for all natural products within the health and wellness sector. Harmless Harvest has 100% certified organic coconut water catering to the increasing appeal of natural hydration and setting a benchmark within coconut water suppliers.
 

• For instance, the partnership formed between Nestle and Starbucks which facilitates the distribution of Starbucks RTD drinks to Southeast Asia, Latin America, and Oceania. Using the powerful global coffee alliance to their advantage, the partnership aims to further strengthen the brand’s presence in these markets with iconic frappuccino and doubleshot offerings. This also enhances Nestlé’s position in the dynamically growing RTD coffee sub-market. This joint effort helps the beverage sector focus on designing advanced, user friendly, and organic products that will grow the market.
   

Organic Beverages Market Companies

Major players operating in the organic beverages industry are:

• BluePrint, LLC
• Harmless Harvest
• Honest Tea, Inc.
• Inko's LLC
• KeVita, Inc.
• Kombucha Wonder Drink LLC
• Lifeway Foods, Inc.
• Nature's Best, Inc.
• New Age Beverages Corporation
• Oregon Chai, Inc.
• Remedy Drinks
• R.W. Knudsen Family, Inc.
• Runa LLC
• Steaz International, Inc.
• Suja Life, LLC
• Uncle Matt's Organic, Inc.
• Hain Celestial Group, Inc.
   

Organic Beverages Industry News

• In June 2023, Remedy Drinks recently introduced Berry Blast Energy and Tropical Twist Energy, offering an all-natural, organic energy drink option. These energy beverages are crafted entirely from plant-powered ingredients, ensuring a dose of feel-good energy without any unpleasant jitters or subsequent crashes.
   
• In June 2024, Harmless Harvest, renowned for organic coconut products, launches Harmless Harvest Organic Coconut Water With Aloe Pulp. This no-sugar-added, organic option combines aloe vera and coconut, standing out in the growing aloe-based functional beverage market.
• In November 2023, System food acquires organic coffee company from Nestle USA, which helps to boost the growth of the organic beverage industry in the region.
   
• In March 2022, Neste Anheuser Busch introduced ready-to-drink organic seltzer drink in the blueberry watermelon, strawberry guava, berry hibiscus, Kiwi Line flavors to caters the young consumers will help to grow the market of organic beverage.
   

This organic beverage market research report includes in-depth coverage of the industry with estimates & forecast in terms of revenue (USD Billion) & volume (Kilo Tons) from 2021 to 2034, for the following segments:

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Market, By Product Type

• Organic coffee
• Organic tea
• Organic juice
• Organic soft drinks
• Organic dairy beverages
• Organic alcoholic beverages
• Organic enhanced waters

Market, By Distribution Channel

• Retail stores
  • Supermarkets and hypermarkets
  • Convenience stores
  • Specialty organic stores
  • Health food stores
• Online retailing

The above information is provided for the following regions and countries:

• North America
  • U.S.
  • Canada
• Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Russia
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia 
• Latin America
  • Brazil
  • Mexico
• MEA
  • UAE
  • Saudi Arabia
  • South Africa